What is FUCK FAST FASHION?
The Fast Fashion Industry perpetuates social and environmental inequalities and acts as a barrier to sustainability. FUCK FAST FASHION 15_06_19 (at the Stour Space) is an easy and accessible way to advocate against the inequalities that are embedded in the fashion industry.
Saturday 15th June, 12pm-9pm, more info & free ticket register HERE
Throughout the day young creatives and small clothing business owners will be leading free workshops teaching people how to repair and rework their clothing. By teaching young people this, we are removing the divide between sustainability and style as well as bringing the individuality and creativity back into our clothing. The event will include a SWAPnSHOP where people receive one FFF token in exchange for an item of clothing, which they can use to “buy” other clothing items to rework during the workshop or wear as is. FUCK FAST FASHION hopes to bring together young creatives varying from photographers, singers, models, videographers, DJs, etc.
Why do we need to FUCK the Fast Fashion Industry?
Because it promotes social/environmental inequalities, mass-consumption, the charity shop myth, and clothing waste! On top of this, the industry is a massive barrier to sustainability and we need to stop it now!
Social Inequality: Our current economic system causes companies to compete with each other to provide the cheapest product to consumers. This means sourcing low-cost and effectively unsustainable materials from around the globe to be manufactured by workers in countries without legal protections. The fashion transparency index shows that companies are unaware of the damage they are doing, despite employing 1 in 6 people on the planet, most of which are underaged & impoverished women.
Environmental Inequality: Fashion is the second largest polluting industry in the world. The complete fashion supply chain creates about 10% of global greenhouse gas emissions. Materials are water intensive and release micro-plastics when washed. The fashion industry is accountable for 20% of wastewater production. Transporting all our clothes to various stages of manufacturing has a carbon footprint. Throwing out and donating unused clothing ends in the same way: incinerate or in a landfill. We are making more than we need, and the consequences will be felt for decades.
Barrier to Sustainability: Sustainable options should not be expensive. Social stigma of being an ‘environmentalist’ should not prevent anyone from being environmentally aware. Associating sustainability with middle class white women has created a market that does not make becoming environmentally friendly cheap, easy, or accessible. Thrifting in the London is often very expensive. Fast fashion companies produce clothing at all prices which makes it the logical and easy option when on a budget. Fuck fast fashion seeks to disrupt this cycle and encourage buying no new clothes.
Mass Consumption: We now buy 800 billion items of clothing a year. We need to understand the importance of reducing our consumption levels, learn to reuse what we already have, recycle anything we don’t want within our community, and be taught to rework our clothing to create something new. We can reconnect with each other through events accessible to all as well as our garments. Fuck fast fashion is a space to make pieces that reflect individuality and creativity! By seeing our clothes as dynamic pieces of art and learning how to rework them makes your options endless.
The Charity Shop Myth: Giving extra clothing to charity shops might seem like a good idea, but charities sell extra clothes to countries in the global south, which has destroyed traditional clothing markets. In western Africa, used clothing is called ‘dead white man’s clothes’. Why do we buy more than we need? Countries want to stop importing second-hand clothes; countries from the global north are threatening to reconsider entire trade agreements as a consequence.
Clothing Waste: Despite donating or re-selling old clothing, 95% of textiles that can be recycled end up in landfills. Most clothing is likely to be a blend of cotton and polyester. Cotton must be heavily bleached and dyed so when it biodegrades it is toxic to its environment. On the other hand, polyester, since it was invented 200 years ago, has yet to naturally decompose. As a solution, waste companies have taken to incinerating trash that takes too long to biodegrade, resulting in even more greenhouse gas emissions. We clearly have more clothes than we need, so why do we keep making more?
FUCK FAST FASHION 15_06_19: The activities we will hold during Fuck Fast Fashion disrupt the cycle of constant consumption embedded in the Fashion Industry by showing people that new doesnt have to mean store-bought. We have inherited fast fashion culture because the socially and environmentally conscious fashion industry has not been made accessible to all. You can learn more about the impacts of the fast fashion industry and how we’re engaging our community to disrupt this cycle through our social media.